DataIAm · AI SaaS · October 2024 - November 2024

Frontend Foundation for DataIAm

Set frontend direction for an AI-assisted Salesforce data cleanup product and delivered critical product capabilities quickly.

Snapshot

Role: Frontend Engineer

Sanitized: Yes

ReactTypeScriptReact QueryReact Hook FormNext.js 14

Context

DataIAm targets Salesforce administrators who need to clean inconsistent operational data using AI-assisted workflows.

Challenge

The product needed a maintainable UI architecture while the team was shipping critical features on short timelines.

Constraints

  • Rapid product iteration cycle with limited delivery window.
  • Need for dependable frontend patterns around forms and async state.
  • Feature scope required immediate business impact, not long refactor cycles.

Architecture

A focused React architecture centered on predictable state management and robust form workflows for data-cleaning operations.

Frontend

  • React + TypeScript foundation with reusable feature modules.
  • React Query for async server-state consistency.
  • React Hook Form for high-signal data-entry interactions.

Backend

  • UI integration against existing AI-backed cleansing workflows.

Integrations

  • Salesforce-centric data cleanup flows exposed through product APIs.

Data Flow

  • User-provided records move through validation and cleansing actions.
  • Results are surfaced with explicit UI feedback for review and iteration.

Execution

Responsibilities

  • Defined frontend architecture and implementation direction.
  • Led transition from a Next.js-oriented setup to a plain React application structure.
  • Delivered major features that were critical to product usability.

Delivery

  • Established architecture early to unblock fast feature delivery.
  • Prioritized production-critical features without compromising maintainability.
  • Created a base the team could keep extending after initial delivery.

Outcomes

  • Stabilized frontend direction during a high-pressure build phase.
  • Improved implementation speed on critical user-facing features.
  • Provided a clearer foundation for ongoing product development.

Leadership

  • Made architecture decisions that matched delivery urgency.
  • Combined technical depth with clear prioritization in a short engagement.
  • Drove high-impact execution in a narrow timeline.

Lessons

Lessons are intentionally omitted in the public sanitized narrative.